When you buy from a veteran-owned business, you are doing more than purchasing a product. You are supporting men and women who served their country and chose to build something of their own. The veteran-owned grooming space is growing, and these brands represent the best of American craftsmanship, integrity, and bold character.
Why Support Veteran-Owned Brands?
- Quality and discipline. Military training instills attention to detail, discipline, and a commitment to excellence that carries over into product development.
- Made in the USA. Most veteran-owned grooming brands manufacture their products in the United States, supporting American jobs and supply chains.
- Mission-driven. Many veteran-owned brands donate a portion of proceeds to veteran charities, supporting the community that shaped them.
- Authenticity. Veteran-owned brands tend to be transparent about their ingredients, processes, and values. No corporate spin, just real products made by real people.
What to Look for in a Veteran-Owned Grooming Brand
Transparent Sourcing
The best veteran-owned brands are open about where their ingredients come from and how their products are made. Look for brands that list their ingredients clearly and explain their manufacturing process.
Premium Ingredients
Quality matters. Look for brands that use premium carrier oils like jojoba, argan, and sweet almond oil in their beard care products. Avoid brands that rely on synthetic fillers or low-quality ingredients.
Small-Batch Production
Small-batch production means more attention to detail and higher quality control. When a product is made in small batches by hand, you get a better result than mass-produced alternatives.
A Portion of Proceeds Gives Back
Many veteran-owned brands donate a portion of their proceeds to veteran charities and organizations. This creates a cycle of support within the veteran community.
Mr. Lucky: Veteran-Owned and Operated
At Mr. Lucky, we are a 100% veteran-owned and operated American grooming brand. Every product is handcrafted in small batches in the USA by American veterans. We use premium ingredients including cold-pressed organic jojoba oil, sweet almond oil, and argan oil. A portion of all proceeds helps support American veterans and their families.
Our beard oils and colognes come in six bold scents, each with its own personality. From the flirtatious Bouncing Betty to the all-American Screaming Eagle, every scent tells a story. Explore our full product catalog to find your signature scent.
Get lucky. Smell dangerous. Handcrafted in the USA by American veterans.