Mr. Lucky was born from a simple idea: that American veterans could build a grooming brand that outperforms the mass-produced competition while staying true to the values that defined their service. Hard work, bold character, and an refusal to settle for ordinary.
The Mission
Mr. Lucky is a 100% veteran-owned and operated American grooming brand. We believe that the products a man puts on his face should be as well-made as the values he lives by. Every bottle of beard oil and cologne is handcrafted in small batches in the USA by American veterans.
But we are more than a grooming company. A portion of all proceeds helps support American veterans and their families. When you buy from Mr. Lucky, you are not just upgrading your grooming routine. You are supporting a mission.
The Products
We started with a simple question: why does beard oil have to smell like a pine tree? We set out to create scents with personality, character, and swagger. The result is a lineup of six bold fragrances, each available as a beard oil, a cologne, and a matched set.
Our Scent Lineup
- Bouncing Betty — Named for the pin-up painted on the nose of a bomber. Flirtatious, warm, and impossible to ignore.
- From Hawaii, With Love — Tropical, easygoing, and warm. Island swagger for men who would rather be barefoot on a beach.
- Liquid Luck — Our signature scent. Smooth, confident, and quietly magnetic. The one you reach for when the night actually matters.
- Screaming Eagle — A salute to the Screaming Eagles of the 101st Airborne. Clean, sharp, and all-American.
- Sex Panther — Smooth, dark, and a little bit illegal in a few countries. Rich and seductive.
- Tigers Blood — Sweet, juicy, and unmistakable. Tropical punch with a bite behind it.
The Ingredients
We do not cut corners. Our beard oils are made with a premium blend of cold-pressed organic jojoba oil, sweet almond oil, and argan oil, plus carefully selected essential, carrier, and fragrance oils. Our colognes are crafted in premium small batches using the highest-quality fragrance ingredients we can source.
The Culture
Mr. Lucky draws inspiration from American traditional tattoo culture, old-school swagger, and the fearless confidence of the men and women who serve. Our tagline says it all: Get lucky. Smell dangerous.
We are not responsible for compliments, raised eyebrows, sudden confidence, or romantic complications caused by smelling dangerously good. But we are responsible for making sure every bottle that leaves our hands meets the standard our veterans would accept.
Join the Mission
Explore our full product catalog, learn more about Mr. Lucky, or check our FAQ for answers to common questions. Every purchase supports American veterans and their families.
Get lucky. Smell dangerous. Handcrafted in the USA by American veterans.